Today I interview Anna Talerico about the business of SaaS and the 10 systems that every SaaS company needs to have in place to accelerate growth.
Anna is a serial entrepreneur who bootstrapped her last company, a marketing technology SaaS which was acquired in 2017. Anna works with Arthur Venture portfolio companies to take advantage of strategic go-to-market opportunities to accelerate growth across sales, marketing, and customer success.
In this video We discuss:
- The importance of the 4Ps process in solving SaaS business problems
- Why you need to intentionally create an operating system for your SaaS business
- How to use OKRs effectively in your SaaS company
- The basic metrics you need to know for your SaaS company
- The biggest financial pitfalls SaaS founders need to avoid
To create a masterful strategy for your SaaS business, all you need is an in-depth understanding of the 4Ps of marketing – product, price, place, and promotion. These four pillars of marketing are interconnected and a small change in one can impact the others for better or for worse! This is why we are going to talk about them in detail in this video. We are sure that once you’re through with what these 4Ps can do for your SaaS business, you will be able to modify your approach and walk confidently towards success.
OKRs – or Objective Key Results – is a popular framework for measuring objectives and tracking outcomes to keep everyone in your organization focused.
Founders and senior managers at startups know just how challenging it can be to keep things chugging along during the early stages of a company’s life. Between managing product decisions, prioritizing feature releases, and establishing feedback loops to iteratively improve your new offering, how can you possibly find time for other important operations such as closing new hires, getting some structure into place, refining your messaging, taking on the competition, and growing your marketplace footprint?
This is where OKRs can help.
Using OKRs, you can establish a robust system in which everyone knows how to decide what needs to be done, how to get those tasks done, how to allocate resources, and how to move from one sprint to the next and continue to create real value for your company and your customers.
In this video, we will explain the basic steps of conducting an OKR, share a couple of OKR examples, and dos and dont’s of it.
The fastest-growing SaaS startups have one thing in common: they’re tracking the metrics that matter most.
Net MRR Growth Rate. Net Monthly Recurring Revenue (MRR) Growth Rate measures the month over month percentage increase in net MRR. ...
Net MRR Churn Rate. ...
Gross MRR Churn Rate. ...
Expansion MRR Rate. ...
Average Revenue Per Account (ARPA) ...
Lead Velocity Rate. ...
CAC Payback Period.
In the old days, we didn’t have to worry about finance too much. Companies grew more slowly, there was nothing for a CFO to really do for years, and you could sort of outsource
